S.M. Poindexter & Associates LLC
  • Home
  • Analysis/Strategy
  • Services
  • Successes
  • Experience
  • Blog
  • Get Started

INVESTING IN YOUR BRAND PAYS DIVIDENDS NOW & LATER

8/7/2014

0 Comments

 
Picture
Most of us are saving money for our future retirement. It may be a little or it may be a lot but if we have any financial sense we know that in order to have resources for when we no longer are working, we need to save some money now to have a future return on that investment.

So why is it that so many small- and medium-sized businesses and organizations don't think that way when it comes to investing in their brands? Why do so many of them prioritize so many other pressing concerns over making sure that their organizations' brands have strength and resonance to deliver sales now and in the future?

It likely comes down to not understanding the return on that initial outlay. Here's what we can tell you:

  • An organization with a strong brand and a clear value proposition is much more likely to be well understood by their customers and competitively reviewed as an option by their potential customers
  • An organization without a clearly understood brand will not be understood or preferred in the marketplace
  • An organization that invests now in building its brand through clear communications and marketing that are based on an understanding of what its current and potential customers want and need are more likely to see a faster return through higher sales


The question is why are you not investing more in developing your brand today? Like saving for your retirement, you can't afford not to do so.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Author

    S. Marshall Poindexter is Chief Executive Officer and Founder of S.M. Poindexter & Associates. 

    His 25+ years of global experience include consulting to a range of organizations across industries and functions to help achieve their financial goals and business objectives by advising on reputation and branding challenges, stakeholder engagement issues, and strategic marketing approaches. 

    Archives

    April 2020
    January 2015
    August 2014
    May 2014

    Categories

    All
    Brand
    Reputation

    RSS Feed

Powered by Create your own unique website with customizable templates.