Services

Services that engage influencers with a 360-degree approach

It is not enough today to reach one or two audiences or influencers. Customers listen to a variety of recommenders before a purchase, underscoring the importance of having consistent marketing and communications messaging across a variety of influencer groups both outside and inside a company.

With our unique set of analysis tools, we help you map the most important customer influencers, develop a strategy to engage them through a brand that resonates with their interests, manage through reputational issues, and help your business grow through strategic marketing around activities such as acquisition/acquisition integration and thought leadership/executive speaking programs.

Customer/Influencer Analysis

Influencer Identification
Customer Segmentation
Stakeholder Analysis
Market Analysis
Competitive Analysis

MARKETING Strategy & Deployment

Brand Establishment Product Marketing
Brand Reinvigoration Channel Marketing
Marketing Message Segment Marketing
Development Account-Based Marketing
Marketing Strategy Database Marketing
Marketing Function CRM (Salesforce/Microsoft Dynamics) Marketing
Establishment B2B/B2C/B2B2C Marketing
Reputation Management Agile Marketing
Product Management Strategy Product Launches/New Product Introductions
Creative Services Marketing Teambuilding/Staff Development

Influencer Engagement

Inbound Lead Development
Digital Marketing
Lead Scoring
Email Marketing
Content Marketing
Media Relations
Influencer Relations
Social Media Strategy
Public Affairs
Customer Marketing
Marketing Communications
Employee Engagement
Organizational
Communications
Executive Communications
Community Relations
Corporate Social
Responsibility
Corporate Citizenship

Issues Management

Crisis Communications
Change Management, Acceleration and
Acceptance

Business Development/sales enablement