S.M. Poindexter & Associates LLC
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crafting your company's dna through A brand & communications strategy that brings results

Services that engage influencers with a 360-degree approach

It is not enough today to reach one or two audiences or influencers. Customers listen to a variety of recommenders before a purchase, underscoring the importance of having consistent marketing and communications messaging across a variety of influencer groups both outside and inside a company.

With our unique set of analysis tools, we help you map the most important customer influencers, develop a strategy to engage them through a brand that resonates with their interests, manage through reputational issues, and help your business grow through strategic marketing around activities such as acquisition/acquisition integration and thought leadership/executive speaking programs.

Customer/Influencer Analysis

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Influencer Identification
Customer Segmentation
Stakeholder Analysis
Market Analysis
​Competitive Analysis

MARKETING Strategy & Deployment

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Brand Establishment                       Product Marketing
Brand Reinvigoration                      Channel Marketing
Marketing Message                         Segment Marketing 
   Development                                 Account-Based Marketing
Marketing Strategy                          Database Marketing
Marketing Function                         CRM (Salesforce/Microsoft Dynamics) Marketing 
   Establishment                               B2B/B2C/B2B2C Marketing
Reputation Management               Agile Marketing
Product Management Strategy     Product Launches/New Product Introductions
                                                                       Creative Services                              Marketing Teambuilding/Staff Development

Influencer Engagement

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Inbound Lead Development
Digital Marketing
Lead Scoring
Email Marketing
Content Marketing
Media Relations
​Influencer Relations
Social Media Strategy
Public Affairs
Customer Marketing
Marketing Communications
Employee Engagement
Organizational  
   Communications
Executive Communications
Community Relations
Corporate Social 
   Responsibility
Corporate Citizenship

Issues Management

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Crisis Communications 
Change Management, Acceleration and 
   Acceptance

Business Development/sales enablement

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Acquisition Due Diligence
Post-Acquisition Integration
   and Marketing
​Sales Enablement
Thought Leadership
Executive Speaking Programs

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