Experience

Centuries of marketing DNA

S. Marshall Poindexter is Chief Executive Officer for S.M. Poindexter & Associates.

As a descendant of noted 19th Century American poet and author Henry Wadsworth Longfellow, Marshall has a demonstrated track record of building global teams to pioneer and reinvigorate an organization’s brand and reputation, helping high-tech, industrial, and software enterprises grow revenue by billions of dollars and measurably improve credibility of those corporations as business partners.

His 25+ years of global experience include consulting to a range of organizations across industries and functions to help achieve their financial goals and business objectives by advising on reputation and branding challenges, stakeholder engagement issues, and strategic marketing approaches.

In addition, Marshall has 9 years of journalism and publishing experience and more than 16 years of corporate and nonprofit experience in progressively responsible corporate/strategic marketing and corporate relations roles building and leading marketing strategy, reputation and brand management, public & media relations, employee and executive engagement, industry thought leadership, marketing communications, corporate citizenship, crisis communications, and digital/social media.

His span of expertise equips him to partner with companies to build 360-degree strategic marketing plans to engage their external stakeholder groups, purchasing influencers, customers, internal leaders, and employees to drive increased revenue and improved reputation.

A native of Portland, Oregon, Marshall lives outside of Milwaukee, Wisconsin, with his wife and two children. He enjoys walking, hiking, downhill skiing, traveling, and music.

"If you would hit the mark, you must aim a little above it."
-- Henry Wadsworth Longfellow, 1807-1882