Successes

Brand & marketing Success = REVENUE & Reputation Growth

Here are a few ways that S.M. Poindexter & Associates has helped companies & organizations improve their revenue, employee retention, reputation, and impact on society.

DROVE MILLIONS IN REVENUE AND LED ACQUISITION EXIT

Helped lead OpenEye Cadence Molecular Sciences' successful exit through acquisition and facilitated the development and refinement of marketing campaign tracking and sales dashboards, enabling the attribution of millions of dollars in sales pipeline to marketing activities and oversaw a brand revamp based on prospect and customer research, resulting in the launch of a redesigned external website that generated hundreds of thousands of dollars in pipeline in the first few months with a 574% ROI

JUMPSTARTED DEMAND GENERATION BY $4.1M IN 9 MONTHS

Nearly tripled demand generation in 9 months to $4.1M by rebuilding Corporate and Product Marketing strategy at Zywave, a Software-as-a-Service FinTech/InsurTech company, accelerating brand awareness by 130% and increasing overall sales 45%

improved saas adoption 72%

Improved customer usage by 72% by driving field marketing strategy
and accelerating adoption of 6 Agile client relationship management technology/sales force automation Software-as-a-Service products at Northwestern Mutual

$1.2 billion in sales from acquisition integration

Revamped GE Healthcare’s Corporate Affairs/Communications teams while directing Communications & Marketing Integration for 8 major acquisitions over 10 years, representing $11 billion in acquisitions, contributing to more than $1.2 billion in sales, and leading to a 70% employee retention rate from acquired companies

$20 million in revenue from influencer engagement

Championed GE Healthcare’s first global consumer & industry advocacy strategy program; increased sales revenue indirectly $20 million through consumer/industry advocacy group collaborations

Hundreds of thousands more dollars to healthcare charities

Led Marketing & Communications Committee for Creating Healthier Communities' (formerly known as Community Health Charities of America) National Board of Directors with oversight for strategy for market research, rebranding, messaging, logo/tag line, color strategy, brand governance, affiliate/member engagement & organization communications, and overall positioning of the organization