Successes

Brand & marketing Success = Sales & Reputation Growth

Here are a few ways that S.M. Poindexter & Associates has helped companies & organizations improve their sales, employee retention, reputation, and impact on society.

JUMPSTARTED DEMAND GENERATION BY $4.1M IN 9 MONTHS

Nearly tripled demand generation in 9 months to $4.1M by rebuilding Corporate and Product Marketing strategy at Zywave, a Software-as-a-Service FinTech/InsurTech company, accelerating brand awareness by 130% and increasing overall sales 45%

improved saas adoption 72%

Improved customer usage by 72% by driving field marketing strategy
and accelerating adoption of 6 Agile client relationship management technology/sales force automation Software-as-a-Service products at Northwestern Mutual

$1.2 billion in sales from acquisition integration

Revamped GE Healthcare’s Corporate Affairs/Communications teams while directing Communications & Marketing Integration for 8 major acquisitions over 10 years, representing $11 billion in acquisitions, contributing to more than $1.2 billion in sales, and leading to a 70% employee retention rate from acquired companies

$20 million in revenue from influencer engagement

Championed GE Healthcare’s first global consumer & industry advocacy strategy program; increased sales revenue indirectly $20 million through consumer/industry advocacy group collaborations

Hundreds of thousands more dollars to healthcare charities

Led Marketing & Communications Committee for Community Health Charities of America National Board of Directors with oversight for strategy for market research, rebranding, messaging, logo/tag line, color strategy, brand governance, affiliate/member engagement & organization communications, and overall positioning of the organization